I’m an advertising creative director who specializes in copywriting. Welcome to my site. I hope you enjoy what I’ve designed for you.
I’m an advertising creative director who specializes in copywriting. Welcome to my site. I hope you enjoy what I’ve designed for you.
In 2018, I launched The Copywriting Masterclass—a 4-hour boot camp designed to help content, go-to-market, HR, and executive teams write clear, conversational, high-performing copy. Over the next five years, I trained teams at Adobe, Amazon Prime, Dolby, LinkedIn, SocialChorus, Abodu, and more. AI can do a lot of impressive stuff. But I assure you, no machine can write in a human way. These resources and trainings will help differentiate you from the bots.
Training video
The Copywriting MasterclassPresented to the Amazon Prime Marketing Team in 2021
Check out a 2.5-hour copywriting training—custom-developed for the Amazon Prime Marketing team and delivered on-site in Seattle. This edited session captures the core thinking, frameworks, and techniques.
the conversational copywriter’s GUIDE TO
10 copywriting best practices
A practical guide to the principles behind clear, compelling copy. This resource breaks down the fundamentals—from writing with clarity and intention to structuring messages that actually move people to act. Whether you’re writing for web, email, or product, these best practices will help you sharpen your thinking and elevate your execution.
THE CONSUMMATE MARKETER’S GUIDE TO
Brand voice & tone best practices
Your brand isn’t just what you say—it’s how you say it. This guide outlines how to define, refine, and consistently apply your brand’s voice and tone across every touchpoint. Learn how to balance personality with purpose, so your messaging feels cohesive, recognizable, and human.
the conversational copywriter’s GUIDE TO
Crafting headlines & tag lines that go pop
Headlines and taglines carry a lot of weight—and you only get a few seconds to get them right. This guide walks through proven techniques for writing lines that grab attention, spark curiosity, and stick. From structure and rhythm to clarity and punch, you’ll learn how to make every word work harder.
A SIMPLE FRAMEWORK TO HELP YOU
Strategize and document your own brand voice + tone
A strong tone of voice doesn’t happen by accident—it’s built, defined, and documented. This step-by-step guide shows you how to create a tone of voice system your team can actually use, from foundational principles to real-world examples. The result: more consistent, scalable, and effective communication across your brand.
CONTACT
I’M ALWAYS OPEN TO NEW OPPORTUNITIES
As you can see, I rarely say no to a new opportunity that comes my way. Whether you’re needing a freelance creative director or copywriter, or an expert to come in and train your content or your GTM team, I’d love to hear from you, so please reach out. I’ll get back to you as soon as humanly possible.